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Against the back of the #feesmustfall protests, Eduloan, that had for years provided loans to tertiary students, found it’s business in jeopardy. There was a pressing need for the organisation to revisit its strategy and reposition Eduloan to a different market segment. We partnered with Eduloan to rebrand and relaunch the brand as FUNDI – a brand that enables the aspirations of its customers by providing the financial solutions and support needed throughout their learning journey. TV
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